On newly graduating to the 5th standard and moving from pencils to fountain pens, the object of desire was a beautifully shaped “Hero” pen with the distinctive dark green body and the shiny gold cap with “Made in China” engraved on it’s clip. This is when the phrase just meant “foreign and awesome”. I remember asking for one for my birthday, feeling ecstatic when it was approved, then going traipsing around the neighborhood looking for one only to be stymied in my efforts after several hours. Having to settle for an imitation that sucked so bad, it caused significant heartburn until a friend’s dad was able to procure the genuine article a week later.
Through most of school, it was sneakers, or any pair of shoes that weren’t the regulation black leather pair that was mandated by the school. I distinctly remember the first pair of sneakers I ever owned with the big lotto logo on the sides. Though I’m fairly sure they were fakes, the thick cushioning with the curves and the multi-patterned fabric made them the most awesome thing I’d owned. Of course, they were never used for anything as mundane as sports, but only for the most “special” occasions. It was a sad day, when after over four years of sterling service, the sole decided to cash in its retirement check.
Through college (undergraduate), there was this fascination with worn jeans of the just the right fit. With the usual suspect brands priced at outlandish four-figures, and even Indian brands in the high three-figures, we went looking for, you guessed it, counterfeits. The thing about them of course was that they were often shaped like they were made to fit no one in particular and hence they’d have to be taken to the neighbourhood “jeans alteration” specialist who would then transform the shapeless mass to hip-hugging, thigh clenching, boot-flaring perfection. Of course, the whole exercise setting you back something like Rs 400 meant that it was an annual or even a bi-annual affair. Oh but the joy of getting that perfect pair.
Then came employment and with it the opportunity for an underperforming wallet to hold currency notes, yes plural, and then, hot damn! a debit card! I think for the first few weeks after getting it, the lot of us made trips to the conveniently located ICICI ATM within the office premises just to enjoy the feeling of abundance that can only come from a machine that makes a series of robotic whines before spewing cash. The freedom that it bestowed was euphoric. My first ever purely non-functional purchase, a U2 compilation cassette tape remains one of my fondest. My first laptop, a refurbished Sony Vaio bought on an auction site and it’s successor 3 years later, a newly launched model were two purchases where I remember refreshing the “Track your package” page for 3 days straight, waiting for it to arrive and then feeling the same kind of elation.
So the relationship seems logical; The amount of gratification from a “shiny new thing” is a function of how long you’ve had to wait for it from the time you first wanted it and how much it costs relative to your financial situation.
Therefore as the time lag between “wanting” and “having” diminishes, the first part of that equation, and the relative size of the purchases also moves in your favour, it stands to reason that it would start taking larger, much larger purchases to provide that same thrill. Project that trend a few years and you can explain the sale of Baum et Mercier watches and Audi A6’s, each providing progressively lesser gratification than the last.
Research supposedly says that wanting expensive things makes us happier than buying them. I’d rephrase that line to say “…makes us happier than having them” because the purchase still tends to be pleasurable in anticipation of what we think we’ll get from the ‘thing’. Another school of thought suggests that experiences are better than possessions. And there is certainly some merit to it, thinking back to some vacations that have stayed in the mind much longer than the excitement of a new phone. While that makes more intuitive sense, I’m not convinced that a round-the-world cruise would be very different in its characteristics from the latest overpriced gadget.
What’s your take? Do you find the same joy in acquiring things or was there something in the “unattainability” of it?