Something brought tears to my eyes today…no…this is not my feeble attempt at conveying my ‘metrosexuality’ …ppl who know me wud be going “ya right!” just abt now J woh to khushi ke aasoon the!
This was a commercial we saw in Advertising Class that I even copied from the prof later. In fact am gonna narrate the complete storyboard:
Scene opens with a crowd quietly standing in front of a huge television screen…
All kinds of people in the crowd, a few with the dabs of paint on their faces depicting the Indian tricolor. The camera pans across as they’re anxiously looking at the screen. A little girl, oblivious to the tension in the air, chomps away on a bar of chocolate.
There’s a background score playing…slow, quiet, male voice…”humko ye kisne chua hai…”
A living room: overflowing with people staring at the television.
Background…”jadoo sa ye kya hua hai…”
A bus stop: a kid in a bottlegreen school uniform…bites into a bar of chocolate…then shadow-practices a straight drive…shakes his head in disgust…then does it again…better this time…i’d know 😉..then nods in self-approval.
Background…”khel ka rang…chaane laga hai…”
A couple in their living room: the guy is lost in concentration watching the screen..bar of chocolate in one hand…as his girlfriend slips the contents out of the wrapper and takes a bite.
Background…”dil ki dhadkan…badhaane laga hai…”
A barber salon: tv in the corner showing the game…this guy in the chair with u guessed it…chocolate bar in hand watching intently. the barber, in true desi style..twists this dude’s head to one side…the guy keeps turning his head towards the television who the hell gets a haircut when ST is batting?!
Background…”andaaz badle hue hain…”
Local convenience store: typical middle-aged owner listening to radio. Kid asks for a chocolate when apparently a boundary is struck. The owner signals four…looks like he’s saying “Its free”…kid grins and leaves
Background…”chaaron taraf mastiyaan hain…”
More scenes in living rooms…people watching nervously…then exploding into celebration…hugs and high-fives all around.
Background…chorus..increasing in crescendo..”humko ye kisne chua haiiiiii”
Final scene…as everyone in the room celebrates…this guy is kneeling at the tv screen…as if to feed the batsman his chocolate bar please..no pun intended!
Finally…the well recognized glasses of milk pouring to give Cadbury’s Dairy Milk Chocolate. Background…”Cadbury’s Dairy Milk…mazaa aa gaya”
Damn right mazaa aa gaya! Now, the reason it struck a chord…this commercial was aired during the 2003 world cup…and I can almost smell the coffee we used to brew at 4am (central time) in the morning to watch india’s games. I was to leave on vacation to India the next day and India was chasing an improbable 275 to stay alive in the tournament.
After a quiet first over from Akram, Shoaib to bowl the second to Sachin…
Ball 1: short…wide…quick! ST stretches and goes at it with everything…ball takes the top edge…(they say its medically impossible…but am pretty sure my heart stopped at that instant)…but the ball soars over thirdman into the crowd…first ball and SIX!
Ball 2: straight…FAST!…defended
Ball 3: good length…outside off. ST punches of the backfoot..through the covers…four.
Ball 4: just outside off…left alone to the wicketkeeper
Ball 5: fast, overpitched and on the pads…dont bowl there!:)…clipped sublimely for four in front of square. (by this time the 7 of us in the room are bowing in reverence, arms outstretched, palms facing down…am not kidding!)
Ball 6: good length..straight. ST stands tall and plays defensively. Except that the ball races to the long on fence. Noone’s supposed to be able to do that!
18 runs off the over. Sir Donald Bradman who?! J end of the over, the ad I just described in graphic detail appears…now you know why the tears J
Can’t help but recall the last line of a print ad I’d seen in an Adidas showroom some 6 years ago…
”When Sachin bats…all else…is irrelevant”
Amen to that!
On an unrelated note, all kinds of job postings appearing on the intranet…the latest one as I was writing this post?…Cadbury..now who’d have figured J