Aaaaaarrrrrrgggghhh! That’s the only word that comes to mind after having spent the last 6 hrs attempting to complete the RATE exercise for Marketing Metrics. Reams of what look like meaningless historical data! Where are the patterns?! Simple regression equations that say that if advertising is x, promotion is y and distribution is z, then you stand to make Ax + By + Cz in profits. Damn #$%#@# simulation. Undoubtedly, the prof will point out something that will then seem the most obvious thing in the world. But I’m done!
On a slightly ‘merrier’ note…The Dirty Rotten Scoundrels: Kartik, Shilpa and I…[“I, the donkey” brigade…please note :)] did get a consolation prize for finishing in the top 8 in Labyrinth!
Details available on the Poseidon blog: http://poseidon2005.blogsome.com/