From smack-bang in the middle of the bell curve

Sim City 2005

In ISB on December 8, 2005 at 8:41 am

Imagine a loud, deep male voice with a ridiculously heavy-Scandinavian (Austrian to be precise) accent saying Youve been marked for allocation”…sounds familiar doesnt it.

Guess that’s pretty much how most marketing majors are feeling like right now (think Linda Hamilton in Terminator I) with the surfeit of simulation games that are part of the different courses. Marketing Metrics is the killer with 3 such games to its credit. Started innocently enough with a solo exercise called Pricing Simulation. The objective, decide the price for your product in a market with 2 other competitors who were supposedly folks in the same class. We werent told who was in what industry (to avoid chances of collusion I guess) and with 5 mins per decision, it was hectic stuff. As a result of each pricing decision, your market share and profitability fluctuated. At the end of the session, ppl were asked to summarize what happened and most everyone complained about that a$$hole in their industry that kept lowering prices giving them no option but to get into a price-war. Having listened to 4-5 such rants, the prof finally came clean and said that were not in fact competing against each other but only against the program. Whats more, the competitors in the program only mirrored what you did. So, I quote if there was an idiot in the industry lowering prices, that was YOU! J at the end of it, the prof said how we tend to get consumed by wanting to beat the competition and forgetting about making profits. Insightful.

There are 2 other games in progress; called Allocator and RATE. Allocator is a team project; I, Ramkey and Anant formed one and are managing Draft brand of beer against 4 others. Similar to Markstrat except that there are no production decisions to be made and no Ideal points on the perceptual map. The first decision is due by tomorrow noon, so more later on how we do. Considering I have class from 8.30 to 5 tomorrow, better quit blogging and get back to work J

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  1. Interesting post. FYI – Austria is not a part of Scandinavia. Sweeden, Finland, Norway and Denmark come under Scandinavia.-V

  2. Cudnt resist a just-li’l-sumthin: A basic rule in English writing — “I, the donkey, always at the end!”-gyan guru..;)

  3. OMG! I have been wanting to tell Mr Don’thaveaclue the same thing about I the donkey for a somtime now..But figured since he has already been asked to join a grammar school…he must’ve been working on it!.

  4. oh c’mon guys…give him a break…life’s not a walk in the park at ISB na! And by the way..the donkey and I think it’s quite an interesting post ;)PS. I am aware that we do not start a sentence with “And”..:)

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