Guess what those words in the title of the post mean?! No, not the qualities of a Bridgestone tire but apparently, they’re the “crucial elements of a quality erection…” J
ED (Erectile Dysfunction) was the name on everyone’s lips today, not because the ISB curriculum took the ultimate toll, but coz Viagra was the case for discussion in the Marketing Metrics Class today. Class started off with indepth analysis of a Viagra commercial; from why the background score was Queen’s “We are the champions” to the “phallic shaped” picket fence to what the limp garden hose in an old woman’s hand meant J The prof, who’s on his first visit here, was very entertaining and has a great sense of humour as was evident by his choice of case. There’s also a bunch of simulation exercises as part of the course called MBTN (Marketing by numbers), Allocator, RATE (Resource Allocation Teaching Exercise) and Pricing Simulation. Different, but very interesting.
BPMT (Business Performance Management) was my other ‘official’ course and it was a bit of a disappointment as far as first impressions go. Struggled to keep awake through class and saw that most of the class was having the same problem. Maybe it just felt that way after the high of MKME, but things better pick up in subsequent classes. Sampled MGEN (Managing in a Global Environment) and found its about macro-issues with managing firms and the discussion was about comparative advantages and subsidies. Interesting stuff, but think I’ll stick with Strategy in Multi-National Firms, that way I have 2 classes everyday instead of 1 and 3.
Tomorrow’s free with the subjects to be added and dropped a final time for Term 6. Now to kick back and some loud Nickelback…”I’m so high…I can hear heaven…”